2013 | Communications and Capacity Development Project- Nestlé EAR | Kenya

URBANICS lead a project with Nestle Equatorial African Region (www.nestle-ea.com) headquarters in Nairobi (Kenya) to strengthen, streamline, train and develop the Corporate Communications and Public Affairs (CCPA) staff/department across their 6 key countries in the region – Kenya, Zimbabwe, Angola, DRC, Mauritius, and Mozambique.  The work included developing 2-3 year strategic communications plans, stakeholder mapping, improving external and internal communications, brand positioning and enhancing outreach through strategising and organising various communications tools – social media, newsletter and website. In addition, the scope of work included developing separate communications strategies for Nestlé’s community development projects (Creating Shared Value, CSV) across the region. The community development aspect of the project was assessed through conducting a socio-impact evaluation of farmers (through field visits and farmer-to-farmer contact) engaged with Nestlé’s CSV projects in Kenya. This 10-month long Communications and Capacity Development Project was very extensive and required on-ground presence in each country. Co-ordination was necessary between the diverse set of stakeholders among country teams, both within and outside of, the different departments (marketing, brand teams, HR, Procurement) to ensure effective implementation of the strategic communications tools.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s